Yusuf, H.A., Ringim, K.J. and Mahdi, F. 2025. Effect of Service Marketing Mix Strategy on Performance of Proprietary Patent Medicine Vendors (PPMVs); Moderating Role of Learning Competence. FUDMA Journal of Accounting and Finance Research [FUJAFR] . 3, 2 (Jun. 2025), 230–249. DOI:https://doi.org/10.33003/fujafr-2025.v3i2.201.230-249.